Friday, December 7, 2012

Sears: The Best Tool for "Made in America"

December 7, 2012
Sears accused of misleading public on Craftsman line

Costello declined to say how many Craftsman tools were made in the U.S. and Hart, who filed suit against the retailer in 2004, isn't sure either. After the suit was filed, Sears took Craftsman tools off the shelves and blacked out the words "Made in America," she said.

The best tool for the job is apparently a black marker. Sigh.

See Also:
The Softer Side of Sears (Musical Tribute)
Our Pillars of Retail Strength

5 comments:

  1. Damn, are there any good tools out there anymore?

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  2. This comment has been removed by the author.

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  3. TJandTheBear,

    I may have found a good tool. Here it is!

    Ba-dum Ching! ;)

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  4. That's brand arbitrage; cheapening the product without changing the marketing. It only works once.

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  5. Scott,

    There are so many things that only work once.

    For example, consider the first grocery store to expand its hours to 24 hours. For a while, it got a nice boost in sales no doubt.

    Not only can the store not expand its hours further, it lost its advantage once most grocery stores also expanded their hours to 24 hours.

    And then there's Christmas sales on Thanksgiving. The first store to do it got an advantage. Once (and it wasn't a permanent advantage).

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