July 27, 2015
These 2 unlikely fast food restaurants are killing the rest of the industry
"It's been a process," Arby's CEO Paul Brown told Business Insider in February.
...
"We're in a unique position because consumers perceive our food as high-quality, but we are routinely priced below fast-casual competitors," Brown said.
1. Give consumers what they want! Condiment lipstick on the "processed" pig!
Burger King also doubled down on its marketing strategy to appeal to young and cash-strapped customers.
2. Never underestimate the resiliency of American consumers! Unless of course, you know they are cash-strapped, and you see an opportunity to double down on their misfortune.
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