Tuesday, August 4, 2015

GE: "We Bring Good Things to Life"



August 4, 2015
GE Saves $3.3 Billion With Cuts to Retirees' Life, Health Benefits

"Our program is consistent with trends among large companies," GE said in an e-mail. "It allows GE to offer greater choice in coverage while striking a balance among our obligations to employees, retirees, and shareowners."

This doesn't sound like bringing good things to life. Sounds more like financial imagination at work.

January 16, 2003
GE Plans New Ad Slogan To Replace 'Good Things'

After more than 23 years, General Electric Co. has decided to dump its well-recognized slogan, "We Bring Good Things to Life," and will spend more than $100 million to launch a new campaign with the tagline, "Imagination at Work" in a major, and possibly risky, effort to overhaul the company's image.

 Ah, that explains it.
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13 comments:

  1. Rob DawgAugust 4, 2015 at 11:59 AM

    Suggestion: "You want a good company or a good stock?"

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  2. Rob DawgAugust 4, 2015 at 12:01 PM

    "Innovation? Leave that to the up and coming hungry companies."

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  3. Rob DawgAugust 4, 2015 at 12:02 PM

    "Consumer products? Like missiles? Yeah, we do that."

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  4. Stagflationary MarkAugust 4, 2015 at 12:03 PM

    Some would like the stock to "Immelt" back up to its price in 2000. ;)

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  5. Rob DawgAugust 4, 2015 at 12:03 PM

    "We've abandoned more rust belt cities than any three competitors combined."

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  6. Rob DawgAugust 4, 2015 at 12:04 PM

    "Sure we dabbled in 'media" but made sure to exit before the possibility of any profit."

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  7. Stagflationary MarkAugust 4, 2015 at 12:05 PM

    GE: "We Will Light You Up!!"

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  8. Rob DawgAugust 4, 2015 at 12:06 PM

    "The policy of pushing out the bottom 10% year after year has had the inevitable results especially in promoting financial and sales types over the heads of researchers and engineers. Maybe 20% will recapture that short term magic."

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  9. mabAugust 4, 2015 at 12:08 PM

    You can't spell genius without "GE".

    Also, Tesla was a "nobody" and Edison was a "genius"!

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  10. Rob DawgAugust 4, 2015 at 12:08 PM

    Mark, as you might suspect you've hit a deep well.

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  11. Stagflationary MarkAugust 4, 2015 at 12:12 PM

    Hahaha!!!

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  12. Rob DawgAugust 4, 2015 at 12:31 PM

    International conflict? "We bring good things to strife."

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  13. Stagflationary MarkAugust 4, 2015 at 12:51 PM

    GE: "In 5 years you'll all be working for us... or be dead by our hand."

    ReplyDelete