Breaking News: Consumers Who Frequently Shop Online Claim They Do Most of Their Shopping Online

June 8, 2016
Fortune: Consumers Are Now Doing Most of Their Shopping Online

The survey, now in its fifth year, polled more than 5,000 consumers who make at least two online purchases in a three-month period. According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014.

Could someone please poll 100 people who made frequent trips to outer space? I'd be curious to know how many were astronauts!

In all seriousness, the headline is just more clickbait. Consumers are definitely not doing most of their shopping online, at least not yet.

That’s a wakeup call for retailers, especially traditional department chains...

Wakeup call? Department store sales have been falling for 15 years. If they haven't woken up by now, might need a bigger horn.