Volvo's Test

You have 30 seconds to complete the test. You may begin.

1. Why do we do it?
2. Why do we spend every waking moment thinking about people?
3. Why are we so committed to keeping you connected?
4. Why combine performance with a conscience?
5. Why innovate for a future without accidents?
6. Why do any of it?
7. Why do all of it?

Here are the answers. See how well you did!

1. So we can increase the price of our vehicles and increase our sales volumes while increasing our profit margins.
2. We don't. It's an advertisement. The government regulators and typical Americans are willing to accept that excessive exaggeration does not necessarily constitute fraud.
3. We want you to always have easy access to our advertising.
4. We want the most tech savvy drivers to think we use cyborg technology.
5. We are eternal optimists. Optimism creates confidence. Confidence increases auto sales.
6. So we can increase the price of our stock.
7. So we can increase executive compensation.