Tuesday, September 22, 2015

Taking the Group Out of Groupon

September 22, 2015
Groupon is laying off 1,100 employees and shutting down its operations in 7 countries

“We believe that in order for our geographic footprint to be an even bigger advantage, we need to focus our energy and dollars on fewer countries,” Williams said in the blog post.

First get the number of countries down to one, then get the number of customers down to one. Genius!

4 comments:

dd said...

Actually got to talk to the Rahmster about his big plan for Chicago and it was Groupon. What can you say when it's all about the scam? Funny how sucking revenues out of a cash intensive service business (restaurants) by offering discounts to customers who can't afford your services at full prices is a sucky business model. But I'm really enjoying the end of the Holy Roman cum Chicago Empire. I figure it's got another 20 years before things really suck.

Stagflationary Mark said...

dd,

Funny how sucking revenues out of a cash intensive service business (restaurants) by offering discounts to customers who can't afford your services at full prices is a sucky business model.

Further, those who are looking for a deal will keep looking for a deal. If they are hooked on Groupon then they aren't likely to come back unless you keep the deals coming. Tough environment for building repeat customers.

dearieme said...

Operating in a foreign country can be tricky - ask VW.

Stagflationary Mark said...

dearieme,

I suspect VW might have some trouble building repeat customers now. Shameful. Criminal.