Friday, May 20, 2016

The McDonald's Growth Strategy: Appealing to Middle-Earth Values

May 18, 2016
McDonald’s Corporation Stock Up 40%: Can the Rally Continue?

All-day breakfast is already eight months old, but it continues driving sales growth for the company. Breakfast offerings are filling a pricing gap on the menu, and many customers are adding all-day breakfast items to traditional lunch or dinner orders.

There is no doubt that introducing the all-day breakfast was a great idea. There are only four months left for that growth engine to provide the most annual bang for the buck though. So what's next? How does one expand an all-day breakfast into something even more?

It's quite simple, really.

If there is one thing the typical American really needs, it's one breakfast followed by yet another breakfast!

Note to self: Visit the gym today. Seriously. Sigh.


Anonymous said...

They just closed one of the two MCDs in my town. Maybe they forgot second breakfast.

Stagflationary Mark said...

Perhaps. Or maybe elevenses was a flop? ;)